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The ELLEDAM BEAUTY STORY!

Growing up, I always looked up to Oprah Winfrey, a woman who overcame insurmountable challenges to achieve her dreams. I always wondered in the stillness of my mind, how I could also achieve my dreams.

When I was 16, I remember reading an article about HARPO Productions. I recall taking out a notepad and scribbling my name backwards and when I got ELLEDAM I told myself that someday I would start a company under that name and be like Oprah. 

As a black woman in the US, and a mother to a young girl, I have come to realize that so many brands still struggle with diversity and as a result, black women still struggle to find beauty products that work for them.

Without representation, many young dark skinned girls cannot see themselves as pretty, because they haven’t been associated with beauty. I realized that there was need for a beauty brand which prioritized the customers’ needs and made excellent customer service a priority.

A brand which caters to the new wave of young black women especially millennials who are going natural and are looking for quality products specifically suited to their needs.

At ELLEDAM Beauty we believe that all shades are created equal and beautiful and that is at the heart of our mission. Our goal is to curate the best quality hair and beauty products to meet our customer’s needs. 

MADELLE K
Founder & CEO
ELLEDAM Beaut

mission
values
vision

Our mission at ELLEDAM Beauty is to curate the best quality hair and beauty products to meet our customer’s needs.

Our values are Passion, Innovation, Commitment to Customers, Boldness, Quality and Fun.

Our vision is to bring quality and innovation to hair and beauty by helping customers get the best products specifically suited to their needs.

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