The ELLEDAM Beauty Story!

I have had so many hair journeys! Each for a different reason but the constant has always been carrier oils. My favorite is Jamaican Black Castor Oil which was the first carrier oil I ever used.

Each hair journey came with so many struggles. Finding the right products, especially organic and natural options was a challenge for me especially during my pregnancy.

This led me to create products that are safe and chemical free. All our carrier oils at ELLEDAM Beauty are natural and organic. I use our jojoba oil on my daughter’s hair because I know it was made with TLC and I don’t have to worry about what hidden chemicals are in it cuz there are none.

Also, as a black woman in the US, and a mother to a young girl, I have come to realize that so many brands still struggle with diversity and as a result, black women still struggle to find beauty products that work for them.

Without representation, many young dark skinned girls cannot see themselves as pretty, because they haven’t been associated with beauty.

Growing up, I always looked up to Oprah Winfrey, a woman who overcame insurmountable challenges to achieve her dreams. I always wondered in the stillness of my mind, how I could also achieve my dreams.

When I was 16, I remember reading an article about HARPO Productions. I recall taking out a notepad and scribbling my name backwards and when I got ELLEDAM I told myself that someday I would start a company under that name and be like Oprah.

At ELLEDAM Beauty we believe that all shades are created equal and beautiful and that is at the heart of our mission. Our goal is to curate the best quality hair and beauty products to meet our customer’s needs.

Founder & CEO


Our mission at ELLEDAM Beauty is to curate the best quality hair and beauty products to meet our customer’s needs.

Our values are Passion, Innovation, Commitment to Customers, Boldness, Quality and Fun.

Our vision is to bring quality and innovation to hair and beauty by helping customers get the best products specifically suited to their needs.

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